Elaine Scott is a skilled marketing and media strategist. She has worked extensively in the marine, fashion and apparel markets, as well as the manufacturing sector. She has experience helping domestic companies grow globally, and is passionate about helping entrepreneurs and businesses grow and succeed, at home and abroad.
Elaine’s career began in New York, at Young & Rubicam and Foote Cone Belding/ Leber Katz Partners working with a range of clients, including Xerox, Bausch & Lomb, Chic Jeans, IBM, Lenox, Vanity Fair magazine and Marx & Newman, a division of U.S. Shoe Corp; Amalfi, Evan Picone, Liz Claiborne & Bandolino brands
She spent ten years as the marketing director for Chic/H.I.S. Jeans, where she helped grow the company from $200 million to $350 million through brand development, licensing, product development, and an IPO. The company’s advertising was recognized globally for its innovative and creative excellence including earning a Clio Award. During her tenure, Chic became the #1 brand of women’s jeans in the country.
In 1998, Elaine was recruited to Maine to help re-brand the Hathaway Shirt Company, America’s oldest shirt-maker. Under her direction, Hathaway targeted a younger customer, added a women’s line, and received national recognition for its highly successful marketing program including by CBS’s 60 Minutes and Vibe magazine.
Elaine also served as the director of marketing and communications for Maine’s Department of Economic & Community Development, where she marketed the state for economic growth. She oversaw the 2,000-member Maine Made program; secured two Maine engagements for Energy Ocean—the premier global renewable ocean energy conference; and in collaboration with the U.S Department of Commerce led a delegation of Maine boatbuilders to China to represent the U.S. at the 2007 China Boat Show in Shanghai to market Maine boats to a global audience.
Elaine serves on the board of directors of the Manufacturer’s Association of Maine and Maine Built Boats, a non-profit organization focused on collaboratively marketing the state’s boatbuilding industry.